What You Will Cover

Lesson 1 — Define the First Customer and Paid Problem
Clarify who you want to help and identify a problem that may justify a paid solution.

Lesson 2 — Position Your Founder Identity and Brand
Develop a clear and credible way of presenting yourself and the work you are beginning to build.

Lesson 3 — Communicate With Your Customer
Learn how to explain the problem you solve and the value you can create in language your customer understands.

Lesson 4 — Design Your Minimum Viable Offer
Turn your thinking into a focused first offer that is practical to deliver and straightforward to test.

Lesson 5 — Set Your Initial Price and Test Budget
Choose a sensible starting price and decide how much time and money you are prepared to invest in testing your idea.

Lesson 6 — Choose Your Route and Prepare to Reach First Customers
Decide how you will find and approach potential customers and prepare for your first conversations.

Lesson 7 — Reach, Sell, Deliver and Evaluate
Take your offer into the real world, learn from customer responses and evaluate what the evidence tells you.

By the end of Part 1, you should have a much clearer understanding of your customer, your offer and whether there is sufficient evidence to continue developing the opportunity.

Access Your Self-Study Course

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One new lesson will be released every 24 hours. This is intentional. The course is designed to be worked through and applied, rather than simply read or watched as quickly as possible.

Giving yourself time between lessons allows you to think, complete the exercises, speak to potential customers and apply what you are learning before moving on.

We recommend that you:

• Set aside focused time for each lesson and its exercises.

• Record your ideas, observations and decisions as you progress.

• Complete the practical activities before moving to the next lesson.

• Speak to real potential customers wherever the course asks you to do so.

• Treat customer responses as evidence rather than trying to prove your original idea right.

• Return to earlier lessons when new information changes your thinking.

• Use any coaching sessions you have purchased to explore decisions, challenges and next steps.

This is an educational course providing practical guidance, frameworks and tools. Your results will depend on your circumstances, decisions and the action you take, and no particular business outcome or level of income is guaranteed.

Please Check Your Email

Please check your inbox for your purchase confirmation and course access details.

If you decide later that you would benefit from additional individual support, you can also arrange coaching separately. Simply contact us to discuss the options available.

If you cannot see your confirmation email, please check your spam, junk or promotions folder.

What Happens After Part 1?

At the end of From First Idea to Validated Offer, you will review what you have learned and decide what the evidence suggests you should do next.

If your offer shows sufficient potential, you can continue into Part 2 — From Validated Offer to Sustainable Income (use discount code: PART-2), where the focus moves from testing the opportunity to building the business foundations, systems, marketing, sales and delivery processes needed to make the opportunity increasingly repeatable and sustainable.

Need Help?

If you experience any difficulty accessing the course, have questions about the course, or need help with your coaching arrangements, please contact us.

You have taken the first step.
You do not need to have everything worked out before you begin. Part 1 is about finding out what is worth pursuing before you invest heavily in building it.

Your next step: Start the course and begin with Lesson 1 — Define the First Customer and Paid Problem.